A while back I came across a post from Jesse Itzler about a 100-mile ultra-marathon. At that point he had never run more than 38 miles. His training topped out at 30. So to even sign up for the race, he knew he was in way over his head. He called up Chad Wright, a former Navy SEAL known for his toughness, and asked him to help.

Race day comes. Around mile 70 Jesse’s body is shutting down. Muscles cramping. Mind screaming at him to quit. That’s when Chad looks at him and says: “Jesse, did you know I have a superpower? I don’t feel pain.” Of course he did feel pain, but he refused to let it be the thing that defined him. And that right there is the difference. Mindset over circumstance.

To me, that’s attitude. You choose an attitude of “I’m not giving up.” You choose an attitude of positivity, like my friend Dr. Scott. You choose the energy you bring every single day. Do you want to be the person who shows up with negativity, or do you want to be the person who brings energy and a great mindset to the people around you? Hopefully we all have someone like that in our lives. And if you do, you know how magnetic it is. Those are the people I want to be around. Those are the people who lift me up. And that’s the type of person I want to be for others too.

Scott happens to be a chiropractor, and a great one at that. But if you ask the people who know him best, they’ll tell you his real superpower is the way he shows up. He has this magnetic energy. People want to be around him because of the way he sees the world. Ask him how he’s doing and you’ll get an “Awesome,” an “Outstanding,” or an “Amazing.” And it’s not an act. It’s just who he is. I’ve told him many times that I believe that’s his true gift. It keeps clients, it inspires staff, and it challenges others to raise their own attitude. He remembers what’s important. He asks about your kids, your progress, your life. He genuinely cares. And when you leave a conversation with him, you don’t just feel better physically, you feel better mentally. That kind of energy is rare, and in today’s world, it’s needed more than ever.

Positivity isn’t about walking around with a fake smile plastered on your face. It’s about the lens you choose to look through when life kicks you in the teeth. Like anyone else, I’ve had deals fall apart, people let me down, plans that looked rock solid suddenly go sideways. In those moments I try to stop and ask myself, what’s the upside here? What’s the lesson? What am I missing in the middle of the frustration? Too often I see people get bent out of shape over the most mundane stuff. Somebody cuts them off. A lineup takes too long. A reply doesn’t come fast enough. And the day is ruined. Honestly, I laugh because deep down I know none of that really matters. Don’t get me wrong, I’m human. I get frustrated too. But if little things like that are what’s throwing us off, then maybe we need to upgrade our problems.

Because when I take a step back, almost every time I find something. A perspective shift. A reminder that life at its core is pretty damn incredible. As long as our basic needs are met, most of the problems we stress about are temporary. If you got a call today that said you only had a year, a month, or even a week to live, your outlook would change instantly. The petty stuff would fall away. You’d focus on the people you love, the experiences that matter, and the way you want to show up. So why wait for a crisis to live like that?

People sometimes dismiss positivity as fluff, but it’s anything but. It’s strength. It’s what keeps you moving when everything in you wants to stop. It’s what changes the tone of a team when the pressure’s on. It’s what creates culture. And it spreads. Walk into a room with negative energy and you can feel the life drain out of it. Walk in with positivity and the entire temperature changes. You don’t need a title to do this. The energy you bring into conversations, into your home, into your work — it ripples outward. And when enough people choose positivity, it doesn’t just lift individuals. It transforms culture.

At the end of the day, it comes back to choice. You can choose to let circumstances define you, or you can choose your attitude. You can choose to bring negativity into a room, or you can choose to be the one who lifts others up. You can choose to listen to the quitting voice, or you can choose to keep moving forward. Your attitude is your superpower. It inspires. It changes outcomes. It shifts culture. And it’s worth bringing with you every single day.

So the question is simple. What are you choosing?